It's almost time for Peter Cottontail to come hopping down Idaho's bunny trail!
As Easter 2023 approaches, we wondered if Idaho's candy palette had changed from years gone by. We're delighted to tell you yes it has!
The Cadbury Theory
Someone has to say it: kids don't actually eat Cadbury eggs or bunnies! While it's true that Idaho's favorite Easter candy in 2019 was the classic Cadbury Egg, we have an idea as to why.
Per our Cadbury Theory developed over 30+ years of Easter observations and gluttonous candy consumption, we found Idaho's 2019 Easter candy favorite especially amusing as we've never witnessed an Idaho kid actually eat one. Sure, they might nibble on an egg or decapitate the bunny as is tradition, but no kid actually devours them whole.
For us, the novelty and excitement of finding one in our Easter basket was where the bunny stopped. So while 2019's limited edition white chocolate version of the much-loved egg spurred sales across the nation, we doubt most kids at one that year.
Onwards & Upwards, Idaho
Year after year, Idaho's pick for top Easter candy has shown steady improvement. We'll admit the Peep blip of 2021 set us back, but 2023's rebound more than makes up for it.
On one hand we have Instacart comin' in hot, reporting Reese's Peanut Butter Eggs are Idaho's favorite Easter candy this Lent. And then there's CandyStore, delivering not one, but three prime Idaho picks—Hershey's Fun-Sized Candy Bars, Malt Ball Eggs, and Jelly Beans.
Utah's Cry for Candy Help
It brings us no joy (okay, maybe some joy) to share that Utah, our neighbor to the south, has shown little improvement on the subject of Easter candy.
CandyStore confirms their top choices of 2023 are, in fact, the Chocolate Bunny, Malt Ball Eggs, and sadly...the Cadbury Egg (sigh). We see you struggling, Utah, and we hear your cry for candy help. To show we stand in solidarity with you, we're eating a dozen Reese's eggs in your honor on Easter Sunday. It won't be easy, but that's what good neighbors do.