One of Fashion’s Hottest Brands Opens in Meridian on Friday

The 'Boise Boom' is nothing new to those of us that have been living here for more than a few years--but it's clear that the 'secret' is more than OUT these days.

Over the last couple of years, the number of national brands that have moved into town has been insane--and they aren't stopping now.

The Village at Meridian, arguably the most premiere shopping mall anywhere in Idaho or in the Pacific Northwest, has been GROWING with new tenants that will be moving into their expansion (yes, the massive outdoor mall is getting even larger).

That expansion? It's ready to open up very, very soon.

Opening up this Friday? A fashion brand that has NEVER opened up in Idaho, until now.

The brand 'alo' is huge in the yoga and activewear space but they continue to grow the types of clothing that they offer. With options for men and women, Treasure Valley shoppers will finally have a place to pick up their alo favorites locally. 

The brand has been teasing the major Grand Opening on social media...

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Slated for a full weekend of grand opening shenanigans, alo will be drawing a massive crowd to The Village starting this Friday, September 25th!

It's clear, with the new businesses moving in, that The Village isn't messing around when it comes to being at the forefront of new, refreshing, Treasure Valley growth! The premium outdoor shopping mall continues to be THE shopping destination, right in the middle of the Treasure Valley.

Learn more about The Village at Meridian and see which shops and restaurants you can visit NOW, by visiting them HERE.

A total of FOUR new brands--3 retailers and 1 restaurant--are among the most anticipated!

Take a look at the exciting announcement that was made at The Village at Meridian during their exclusive Media Night!

Which new brand are you most excited to see in town?