Sadly, for those of you who've enjoyed the nonstop national publicity surrounding the Gem State, those days are over. It wasn't long ago Boise and other parts of Idaho were the subject of national and international news.

Idaho's run of good publicity ended when mortgage rates rose, and the red-hot housing market cooled off. However, the Boise area housing market is still one of the most valued housing markets in America.

Many Idahoans have enjoyed the retreat from the national spotlight. They rightly express concerns that the more publicity we receive, the more new people will move into our area, potentially disrupting Idaho's one-of-a-kind culture.

Today, the Wall Street Journal published Amy Tara Koch's glowing profile of Boise, 'Why Boise Might Secretly Be the Coolest City in the Northwest.'

The author didn't travel outside the inner Boise area. Idaho's capital city is great, but our area has many tremendous attractions in cities such as Nampa, Caldwell, Fruitland, Star, Meridian, Kuna, and Eagle.

Boise, like every Idaho city, has its own unique attractions that we, as residents, often take for granted. From our one-of-a-kind restaurants and breweries to the scenic Greenbelt, these are the elements that make Boise a truly special place.

She shared her thoughts on her quick trip to Boise:

"The Boise River, which cuts through the city, is eminently navigable by kayak. One afternoon, I set out for Camel's Back Trail, flat save for one schvitz-provoking ascent. Table Rock, near the Old Idaho Penitentiary, proved more challenging and offered views of the Owyhee Mountains."

Will this article reignite more movement to Idaho? We believe that more national outlets will pick up on the Journal's story, leading to more attention to Idaho. With interest rates lowering, we could be on our way to another wave of new people moving to Idaho. We'll continue to update you on this story as it develops.

25 Boise Attractions That Are Essential to Visit At Least Once

When you live and work in Boise, it can sometimes be difficult to answer the question "so, what should I do when I'm in town" when you have visitors checking out Idaho's capital city for the first time? Trip Advisor ranked 107 "Things to Do in Boise" and these are the 25 attractions that rose to the top of their list!

Gallery Credit: Michelle Heart

6 Insanely Beautiful Natural Wonders Are A Stone's Throw From Boise

While each of Idaho's 27 state parks offers something spectacular for visitors to see and do, only Thousand Springs State Park offers six stunning natural wonders a stone's throw away from one another.

Hidden in Idaho's beautiful Magic Valley is an oasis of affordable adventure with an entrance fee of just $7 per car, per night, and it's even cheaper for Idaho State Park Passport holders

Gallery Credit: Ryan Antoinette Valenzuela

Businesses the Boise Area Lost in 2024

Each year we put together a running list of businesses that have closed in the Treasure Valley. This is the 2024 list. Did we miss one? Send us your tips HERE.

Gallery Credit: Michelle Heart

 

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