Valentine's Day is upon us once again, and as the heart-shaped frenzy takes over, we can't help but shake our heads at Idaho's choice for the best Valentine's Day candy. Odds are, you probably already have a good idea about which kind of candy we're referencing here...

Yes, you guessed it – those tiny little, conversation-starting candy hearts that have the clever sayings and declarations of love. Admittedly, not the most delicious treat in the world, but especially when compared to so many other amazing options.

Thankfully, Idaho has some good 2nd and 3rd favorites in the runner-up positions. But, we're still a little mind-blown that somehow candy hearts managed to rank 1st. Keep scrolling to check out the other candies.

Where did we find these stats? has years of data about this, and they've uncovered some pretty crazy trends about how much people spend on Valentine's Day candy and what kinds they buy the most.

They said, "People are gonna be shelling out big bucks this Valentine's Day - the National Retail Federation's survey says we'll be spending a whopping $25.9 billion, which is even more than last year's $23.9 billion. And it would be a record-breaking year, except 2020 was $27.4 billion!"

And, it's not just about the money, they have data that says what kind of candy each state buys the most... and Idaho's favorite Valentine's Day candy for 2023 was candy hearts.

2nd for Idaho is Hershey Kisses

Photo by Aaron Burden on Unsplash
Photo by Aaron Burden on Unsplash

3rd for Idaho is M&M's

Photo by Sebastian Gómez on Unsplash
Photo by Sebastian Gómez on Unsplash

No One Knows Truffles Like These 5 Boise Candy Shops

Gallery Credit: Parker Kane

Taylor Swift at the 2024 Super Bowl

See Taylor Swift at the 2024 Super Bowl.

Usher Performs at Super Bowl 58

See photos of Usher headlining the 2024 Super Bowl Halftime Show.

Gallery Credit: Jacklyn Krol

Major Concerts Coming to the Boise Area in 2024

More and more artists are finding their way to the Treasure Valley! Here's a look at who's coming our way in 2024.

Gallery Credit: Michelle Heart

More From Idaho’s Talk Station